Sure it was the coldest winter on record and our flights got grounded (and some kid’s tongue got stuck to a pole) but that didn’t stop us from hitting the icy streets of New York to shoot the AW11 collection for Portmans. Working with world-renowned photographer Matt Jones and Girl On Top Abbey Lee, the New York Chill campaign included print advertising, fashion film, and in-store imagery.

Source: janetheagency.com.au

Sometimes one supermodel isn’t enough. To launch Portmans’ new coloured denim range we cloned multiple Abbeys to help add some legs to the campaign. The results were so spectacular the jeans sold out in no time but unfortunately the cloning machine broke after we tried to make some spare Abbeys for the office. Can’t blame us for trying.

Source: janetheagency.com.au/